Our Story
Weaving threads of tradition into modern lives, celebrating the vibrant soul of Guatemala.
In the heart of Brooklyn, New York, Típicos Juanita Inc is a place where Guatemalan tradition, nostalgia, and flavor come together.
The store was founded by Rosenda “Juanita” Xuruc from Totonicapán and her husband José Yax. They arrived in New York City in 2007 seeking better opportunities. At first, they sold traditional Guatemalan clothing from their apartment.
Through hard work, dedication, and faith, they opened a physical storefront around 2019 on 86th Street, turning their small business into a beloved gathering place for the Guatemalan community.
Today, Típicos Juanita offers huipils, traditional outfits, sandals, accessories, and authentic home flavors like pepitoria, chile cobanero, pinol flour, colored beans, Totonicapán bread, Chocolate Señorial, and Incaparina. They ship across the United States and participate in Hispanic festivals such as Fiesta DC.
Our purpose is to be a bridge between two worlds. Whether in-store or online, our goal is for every visitor to feel the warmth, pride, and cultural richness of Guatemala in our Brooklyn home.
Our Mission
Our mission is to share the beauty and cultural richness of Guatemalan textiles with people everywhere. We offer pieces that represent the colors, designs, and traditions of our heritage, allowing customers to connect with Guatemala no matter where they are.
Our Values
- Authenticity: Bringing you clothing and accessories inspired by Guatemalan traditions.
- Care: We work with care and respect for the people who help bring our products to life.
- Community: Fostering connections between artisans and customers.
- Quality: Offering high-quality, durable handcrafted clothing.
Inspiration
Our clothing is inspired by the vibrant colors, intricate patterns, and rich symbolism found in traditional Guatemalan textiles. Each design tells a story, reflecting the cultural identity and artistic heritage of the region. From the bold hues of the huipiles to the delicate embroidery of the cortes, our collection captures the essence of Guatemalan artistry, bringing a piece of this rich culture to your wardrobe.